1
2
3
4
5
6
CLIENT The Old Mill
PROJECT Summer campaign branding, collateral and merchandise
ROLE Campaign Design and Development
The Old Mill in Pigeon Forge, TN, is an authentic destination to eat, shop, sip and savor the real food, crafts, and other Smoky Mountain traditions. An 1830 gristmill anchors a complex with two country cooking eateries plus pottery, candy, and toy shops. I was asked to develop a Summer campaign that could lead all of the activities at the Mill, and serve as a theme for menus, merchandise and other collateral.