CLIENT The University School of Nashville
PROJECT Capital campaign branding, brand identity, collateral, on-site banners, event and promotional materials.
ROLE Campaign Strategy, Design and Development / Seigenthaler Public Relations
In 2015, University School of Nashville celebrated their Centennial anniversary and needed a provocative capital campaign. The 100 & One brand was built around the idea that for over 100 years the school continues to value each student as unique, and individual attention is a priority.
We created a variety of promotional items and marketing materials that reflected the progressive nature of the faculty and students alike. USN has a proud alumni which provided the perfect vehicle to spread the word and build support.
Deliverables included development of the logotype and mark, stationary and other correspondence materials, campaign fundraising brochures, outdoor and indoor banners, event materials, various promotional items, and integration of the campaign into their website. www.usn.org/giving/one-school-our-future-a-campaign-for-usn.